Press Office

Wednesday, May 30, 2012

Gadgets for Euro 2012 from Cursor

Cursor, as one of 30 Polish companies, has become an official distributor of gadgets with the logo of UEFA EURO 2012. Cursor is entitled to sell and produce USB flash drives with the trademarks associated with the largest European sports event in the year 2012. Their pendrives are available, among others, in the supermarket chains such as Real, Tesco, Carrefour, Saturn or MediaMarkt and on the Internet, and during the Championship itself, it will be possible to buy them at selected spots in fan zones.

Cursor specializes in the design and implementation of complex sale and promotional processes as well as in the logistics of marketing materials. The company is intensifying its activities as far as the production and distribution of advertising gadgets is concerned. Under the authorization agreement signed with Interactive Platforms 5 Sp. z o.o., the exclusive manufacturer and distributor of the USB portable memory using the UEFA EURO 2012 logo in Europe, Cursor has manufactured a limited collection of pendrives dedicated to the sport fans. The USB flash drives created by Cursor company from the OEX group are a series of unique football gadgets. One of the proposals represents colourful miniatures of stadiums with a silver keychain. Other gadgets include elegant pendrives made of metal with a handy tag, available on the market in several colors: classical black, distinct red and white. Each pendrive has a unique graphic design with the UEFA EURO 2012 logo.

The USB flash drives from Cursor are both a utility and collector’s product. Cursor was responsible for the complex production of the pendrives for UEFA EURO 2012, beginning from the visual identification, through packaging to the graphics itself. The whole process was supervised by Warner Bros Consumer Products, the exclusive representative of UEFA, in order to ensure that the gadgets fulfill all the requirements and standards.

“As an authorized distributor of gadgets for EURO 2012 we are delighted to be able to contribute to this important and unique sporting event. The USB flash drives licensed by UEFA are a proposal directed not only to football fan, but also to those who want to have a practical souvenir from Euro 2012. The pendrives in the form of a stadium are the most popular gadgets connected with EURO 2012”, says Artur Wojtaszek, President of Cursor from the OEX Group.

Cursor has offered for sale more than 30 thousand USB flash drives with the UEFA EURO 2012 logo. They are available in the supermarket chains, such as Real, Tesco, Carrefour, Saturn and MediaMarkt and on the Internet, and during the Championship itself, it will be possible to buy them at selected spots in fan zones. The prices of pendrives with the logo of Euro 2012 depend on the retailers.

So far, Cursor has performed similar projects for the FMCG sector, advertising agencies and publishing houses, which included the creation, production and import of souvenirs and advertising gadgets.

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