Press Office

Monday, August 12, 2013

Cursor represented Samsung at workshops for young moms

Cursor was responsible for presenting Samsung household appliances during workshops organised by Mamo to ja lifestyle magazine.


Cursor consultant visited 12 cities across Poland to participate in 24 workshop meetings presenting the advantages of Samsung Eco Bubble washing machine to young moms and moms-to-be. At the presentation that lasted approximately one hour, our trained team highlighted the efficiency and ecological features of the device as well as aspects related to its adaptation for use by young parents (the product has among others a certification from Instytut Matki i Dziecka [Institute of Mother and Child] research facility and a parental lock). Cursor was also responsible for the logistics of the devices and distribution of BTL materials among the participants of the presentation.


The series was part of workshops “Mamo to ja” organized by Edipresse publishing house. Within the period of two months, Cursor company representatives reached around 3,000 potential buyers with a practical message about the product.


Workshops are another important stage of cooperation between OEX Group and Samsung. Last year, every weekend in around 40 stores of Media Markt, Saturn and Euro-Net sales consultants from Cursor responded to customer questions regarding Samsung household appliances, recommended the best solutions and took care of the proper overall appearance of the product.

Cursor boasts broad experience in demonstrating products, animation and consultation. The company has executed several dozens of campaigns and was responsible both for the hiring and supervision of promotional staff as well as purchasing of products and specialist equipment for the campaign (e.g. stands for tasting products equipped with household appliances, disposable kitchenware, promotional uniforms, etc.).

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