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POSM 2025 – jakie materiały działają, a które odchodzą do lamusa?Mobile Merchandiser - who is it and what does his work consist of?Fixed asset inventory - how and when to conduct it?How to prepare a stationary store for Black Friday?Download the research report: Latest Trends in Customer Experience 2024History of outsourcing in Poland and around the worldThe most important characteristics of a good sales representativeMobile credit counselorProfessional development of employees - definition, methods, development of competence and potentialRecruitment processes - what it is, how long it takes, stages, innovative recruitment processesSales support tools - which ones are worth looking into?What is it and what are the methods of sales support?How much does a sales support specialist earn and what are his or her responsibilities?Planning and organizing work - definition, what it consists of, planning own and team's workConsumer behavior - what influences it and what types can be distinguished?Customer purchase path - what is it and what stages does it have?What products are in greatest demand?How to increase sales in a stationary store?Customer experience (CX)What is customer value and how do you create it?What is conversion in a stationary store and how to increase it?Customer satisfaction survey - how to measure customer satisfaction and what benefits does it bring?Video analytics in stores. What is worth knowing about this topic?Effective onboardingIn the HoReCa industry, the customer values securityBack to stationary shopping and trade show and conference activities.Marketing research - what is it, what types and goals does it have?Hostesses for promotions and tastings - sales animationStore inventory timing - when and how often to take inventory?Failed advertising campaignsLoyalty program - what is it, what advantages does it have and how to organize it?Promotional action - what is it and how to organize it?How much does an advertising campaign cost?Competitor analysis - what are the methods and how to conduct a competitive study?Marketing research methodsMarketing research on the internetHow do you conduct a marketing study yourself?Cash register inventory protocol - what is it and how to fill it correctly?Internet sales market researchInventory in the accounting lawHow to support sales and motivate employees using the Mystery Shopper tool?Mobile merchandising - how to further support sales?Inventory vs. inventory. What are the differences and when are they performed?Annual inventory - what is it for and what are the deadlines?Continuous inventory - what is it and what rules does it have?How to properly fill out a physical inventory?A physical inventory - When should it be taken?Inventory rulesHow to conduct an inventory? Inventory step by stepTypes of inventoriesWhat is an inventory and what is its purpose?Inventory software - which one to choose and are free programs any good?Mystery shopper and the lawHow to become a mystery shopper?Types and examples of POS materialsVisual merchandiser - what does it do and how to become one?E-merchandising - what is merchandising in an online store?How to conduct a market survey?Market research methodsOrder on inventoryMarket research - what is it and why is it done?Is it worth outsourcing inventory?Advantages and disadvantages of outsourcingMerchandising in a pharmacy - what rules does it have and what benefits does it bring?Merchandising in a grocery store - what does proper merchandise display look like and how does it affect sales?Merchandising contract - what should it look like and what to watch out for?Advantages and disadvantages of merchandisingHistory of merchandisingWhat is the FEFO principle?Types of merchandisingWho is a vanseller and how much does he earn?How to make an advertising campaign? - stages of planning and creating an advertising campaignHow to motivate sales staff?How to effectively manage a sales team?Merchandising principles and techniquesMerchandising coordinator - who is he and how much does he earn?Principles of visual merchandisingWhat is vanselling?Who is a merchandiser and what does his job entail?Customer service process - what stages does it consist of and how can it be optimized?Sampling and product testingVisual merchandisingField marketing opens the door to the brand worldNew type of sales support service for grocery storesOEX Cursor with partners launches innovative end-to-end sales support serviceOEX Cursor: Reporting applications increase the effectiveness of sales support projectsAbout sales support systemsHow to improve logistics in an online store?When is it a good idea to outsource e-commerce logistics?Outsourcing supports multi-channel salesOEX Group launches Poland's largest marketing materials warehouseHow to compete effectively with e-commerce giants?In pursuit of a changing market - new trends and solutions for trade
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Case Study (14)
Event promotion of Polish meat productsFor a decade, we've been setting a new merchandising standardStandardization and scaling of merchandising processesComprehensive point-of-sale display servicesEvent and sales support since 2015BAT - Introduction of the GLO system to the Polish marketMystery Shopper at largest chain of refurbished electronics storesFull inventory of fixed assets after merger with AXAHandling 50 events for a food industry leader10 years of collaboration with Barilla: from creative show-cooking to analytical trade marketingBuilding an effective merchandising structureMystery shopper survey and evaluation of service standards in the "Ziaja for You" networkGardena - customer advisors in home improvement store chain300+ events in 365 days, or the purple coffee revolution