Samplings and tastings that engage customers' senses

The sampling service is designed for companies and brands that want to reach potential customers directly and get them to try the product.

It is a particularly effective tool for:

• Launching new products - free samples and promotional gadgets allow consumers to quickly and massively familiarize themselves with a new product, which builds brand awareness and encourages purchase.
• Refresh brand image - when a company changes the formulation, packaging or positioning of an existing product, samples can help communicate these changes and remind people of the brand.
• Products that need to be tested - samples for free are particularly profitable for products whose value can be assessed after a single use. These include: food and beverages (in-store tastings, samples at catering outlets), cosmetics and perfumes (sachets, small packages), household chemicals (e.g., free samples of cleaning products).
• Build loyalty and trust - testing products for free makes customers feel appreciated, which builds a positive relationship with the brand and increases the chances of repeat purchases.
• Willingness to increase sales to a specific target group - sampling can be targeted to very precise audiences, such as by handing out samples at places they frequent (e.g. gyms, trade shows, festivals) or the opportunity to test them on the spot (e.g. free testing of cosmetics or testing makeup products at a drugstore).

Cursor proposes sampling campaigns primarily for industries where the consumer can assess the quality and value of a product by trying it out directly. This is an ideal tool to break the barrier of uncertainty and induce the customer to buy.

This form of promotion is most often used by:

• Food industry (FMCG) - in-store tastings, handing out small packages of products (e.g., sampling yogurt drinks, bars, beverages) or condiment samples allows the customer to evaluate taste and quality before purchase.
• Cosmetics and perfume industry - a sampling campaign in the form of small sachets, vials or testers in drugstores allows people to evaluate the scent, texture and effect of the product, which significantly increases the chances of buying it.
• Household chemicals - samples of cleaning products, washing powders or dishwashing liquids allow consumers to test their effectiveness at home. Product sampling is a frequently used tool to promote new, more efficient or eco-friendly versions of existing products.
• Pharmaceutical and supplement industry - sampling of products such as samples of supplements, vitamins or over-the-counter medications distributed in pharmacies, for example, encourages people to try them and often leads to purchases.

These activities can be combined with others, such as consumer programs. If you want to be sure of optimal effect, contact Cursor - our consultants and sales specialists will help you develop an effective marketing strategy!

Free product testing fits perfectly into experience marketing and event marketing. But the sampling campaign process itself is a complex activity that requires careful planning, precise logistics and accurate execution. A well
conducted sampling can increase brand awareness and sales.

At Cursor, we are very familiar with this issue. We divide it into stages.
The first is planning. In this phase, you need to answer questions such as the purpose of the campaign and its target group, which will allow you to choose the appropriate places for distribution. The products to be tested should be determined - their size and quantity, which has an impact on costs and logistics.

It is also necessary to determine:

• Choice of time and place - is crucial for reaching the right people.
• Preparation of materials and logistics - depending on the product, this could be free samples, free gadgets or free use of services.
• Preparation of POS materials - Many sampling campaigns are supported by POS materials such as stands, posters or flyers that provide additional information about the product.

Campaign execution is the point at which it becomes visible to consumers. At this stage, a key role is played by:

• Promotional staff - trained and dressed in company clothing, hostesses or promoters are the face of the brand. They are the ones who directly contact consumers, offer free testing of cosmetics or free trials of other types of products.
• Interaction with the customer - sampling is not just free products to test and samples. It is also a short, valuable interaction. It is important that promoters are able to talk about the benefits of the product and answer consumers' questions.

Sampling cooperation with Cursor is a guarantee of support of experienced specialists. We offer comprehensive organization of sampling campaigns, tailored to the individual needs of our clients.

Activities that we can perform as part of our sampling services:

• tastings of product samples or dishes using the promoted product
• distribution of wholesome products
• Production of POS materials, gadgets, balloons, inflatables, promotional costumes, tasting stands
• organization of thematic workshops: cosmetic, creative, barista workshops

By carrying out sampling activities, we are able to guarantee our clients the services of professional consultants and ambassadors (physiotherapists, nurses, cooks, massage therapists, baristas, beauticians, etc.), specialized promoters and the opportunity for professionals to test products.

In addition, we specialize in collecting feedback and recommendations and activation directly at clients' offices, organizing interesting events for your clients and employees. Our specialists will plan, organize and carry out extensive sampling campaigns, providing full service of perfectly qualified personnel. The activities carried out are prepared in consultation with the Client, so we also undertake the organization of non-standard campaigns.

Sampling and tastings require effective organization and planning of activities. The planned distribution of free samples of advertised goods should focus on determining the amount of product in a single sample and the method of distribution. In addition, the selection of experienced hostesses and brand ambassadors, as well as the correct definition of the group of recipients - the activities undertaken must meet the needs and expectations of potential consumers, have a very large impact on the effects of the sampling campaigns.

It is also necessary to professionally develop an advertising strategy and specify the duration and location of the activities - the purpose of the organized action should be of primary importance for the prepared scheme of activities. At the same time, an important role is played by controlling the expenses incurred, especially in comparison with the effects achieved, which allows you to assess the profitability.

Free samples are a specific cost, so it is a necessity to develop a reasonable campaign budget.