sales promoters
Sales professionals, brand ambassadors and customer experience leaders rolled into one
Sales promoters are a modern form of sales support – they combine the skills of a sales representative, brand ambassador, and product promoter. They are people who not only sell, but above all build long-term relationships with customers, ensure a consistent brand image, and provide data to optimize sales activities. Their task is to actively promote products, generate leads, guide the customer through the entire purchasing process, and ensure that every contact with the brand ends with a positive experience.
Przemysław Rudy
Group Account Director
SCALABILITY
Experience in scaling promoter teams
For over 25 years, we have been supporting the largest brands on the market in building and developing sales structures. We have completed projects in which the size of the team has grown from several dozen to over a thousand people throughout Poland.
We know how to flexibly adapt the Sales Promoters model to the scale of your business – from local pilot projects to nationwide implementations.
TECHNOLOGIES
Support with proprietary applications
We create our own ecosystem of applications that support every stage of the project: recruitment, training, logistics, reporting, and communication with the team. This gives you full transparency of operations, and your business decisions can be based on up-to-date data.
FLEXIBILITY
Operational flexibility
The Sales Promoters model works both in large retail chains and in smaller points of sale or during events.
Teams can support promotional campaigns, loyalty programs, direct sales, or outdoor activations—always based on the specifics of your brand and its customers.
FULL CONTROL
Transparency of operations
The Sales Promoters model works both in large retail chains and in smaller points of sale or during events.
Teams can support promotional campaigns, loyalty programs, direct sales, or outdoor activations—always based on the specifics of your brand and its customers.
PROFESJONALIZM
The team of experts supporting the project
Za sukces Promotorów Marki odpowiada nie tylko ich zaangażowanie, ale także wsparcie doświadczonych trenerów i liderów regionalnych. Dbają oni o proces onboardingu, rozwój kompetencji sprzedażowych i spójność komunikacji z klientami. Dzięki temu masz pewność, że Twoją markę reprezentują najlepiej przygotowani specjaliści.
ZAKRES USŁUG
Advisor, ambassador and salesman in one
Sales Promoters are more than traditional sales representatives. They combine sales with branding and creating positive customer experiences. They support the presence of your products in a variety of channels - from points of sale and kiosks, to retail chains, to events and outdoor activities.
With specialized training and digital tools, they effectively combine the role of advisor, ambassador and brand promoter.
Direct sales and consulting
Sales Promoters serve customers at points of sale, kiosks, events or outdoor activities. They provide professional product advice, tailor offers and finalize sales.
Building brand awareness
Brand ambassadors support the brand's image, ensure that displays meet guidelines and conduct activations that increase recognition and customer loyalty.
Generating and handling leads
With training and access to digital tools, the Sales Promoter is able to effectively acquire new customers and guide them through the entire buying process - from interest to conversion.
Flexible forms of attendance
The work model of Sales Promoters includes various channels: retail outlets, kiosks, events, sampling campaigns, referral programs or experience marketing activities.
Onboarding and customer education
Sales Promoters not only sell, but also educate - explaining how products work, presenting their advantages and answering customers' questions, building trust in the brand.
Feedback and insights from the market
Through direct contact with customers, ambassadors gather valuable feedback that allows brands to better understand consumer needs and respond faster to market changes.
success stories
We work with market leaders
case study
Brand Masters for British American Tobacco
Stworzenie skutecznej kampanii lead generation dla produktów tytoniowych – zwłaszcza takich jak nowatorski system podgrzewania tytoniu – to wymagające zadanie. Wspólnie z BAT przygotowaliśmy kompleksowe wsparcie: od rekrutacji zespołu doradców, przez logistykę i obsługę kadrowo‑księgową, aż po narzędzia do zbierania i śledzenia leadów w czasie rzeczywistym. Nasza współpraca rozpoczęła się jesienią 2018 roku i trwa do dziś — co świadczy o skuteczności i zaufaniu, jakim zostaliśmy obdarzeni.
PROGRESS REQUIRING PRECISION
A proven collaborative process
01
Recruitment and training
We recruit people who best fit the brand and customer profile. We provide them with comprehensive product, sales and image training.
02
Digital management tools
We support each project with our own ecosystem of applications - from recruitment and training, to reporting tools, to applications that support material and event logistics.
03
Operational structure
We create flexible teams that grow with the needs of the project - from several to several hundred Brand Masters nationwide. Each team has dedicated trainers and leaders responsible for onboarding, coaching and quality of work.
04
Reporting and data analysis
All activities are monitored and analyzed in real time. The client receives reports on sales performance, quality of service and campaign effectiveness, which allows for ongoing optimization of activities
Przemysław Rudy
Group Account Director
FAQs
Is a Sales Promoter the same as a sales representative?
Can Cursor deploy Sales Promoters in only one region?
How fast can Cursor get a project up and running?
In what industries will a Sales Promoter work?