Experience Marketing
Experience marketing. Experiences that sell
As part of our experience marketing service, we design and implement activations that build engagement, attract attention, and translate into sales for our clients. At the point of sale, at events, trade fairs, or in urban spaces—wherever your customers are.
We create experiences that linger in the memory and build lasting relationships with customers.
Ewelina Chmielewska
Field Marketing Account Director
proven partner
25 years of experience in experience marketing
For a quarter of a century, we have been supporting the biggest brands in Poland in their promotional and event activities. We combine knowledge of sales, retail, and marketing with creativity, which makes our projects not only impressive but also commercially effective.
operational readiness
Organization of actions even in 48h
The market is dynamic, which is why our teams are ready to act immediately. In emergency mode, we can organize an event or activation within 48 hours of receiving the brief, with full logistical and operational support.
scale
Nationwide reach and scale
Thanks to our field structure, we cover activities in every region of Poland – from small local events to nationwide roadshow and ambient campaigns. We ensure consistent quality across hundreds of locations and thousands of interactions with consumers.
complexity
Creative and operations team under one roof
At Cursor, we combine the creative, production, logistics, and operations departments into a single structure. This allows us not only to come up with concepts, but also to implement them from A to Z—without the need to engage external subcontractors.
flexibility
Unconventional implementations
We don't have a single template. We tailor each project to the industry, product, and audience. From large consumer activations to non-standard happenings and ambient campaigns, we always look for solutions that best reflect the character of the brand.
SCOPE OF SERVICES
What do we offer as part of experience marketing?
We create experiences that customers remember and that make a real impact on sales. We combine creative concepts with perfect execution - from in-store tastings to roadshows in urban spaces to major industry events.
In-store promotions and sampling
We create shopping experiences where customers make decisions. Tastings, animations and activations in retail and HoReCa allow us to effectively connect the product with emotions.
Consumer events and ambient marketing
We design activities that engage and surprise. We use urban space, custom formats and ambient to get your brand where your audience is.
Presence at trade shows and industry events
From booth design to production and logistics to service, we provide a consistent, professional brand presentation in a competitive environment.
Company events and employer branding
We organize team-building events, picnics and activations for employees that strengthen the organizational culture and build team commitment.
Mobile roadshow and outdoor actions
Foodtrucks, outdoor zones, roadshows - we reach customers in public spaces. We provide the route, team, materials and logistics.
Product launches and launches
We organize spectacular events to introduce new products to the market - from concept creation, production and logistics to media support.
success stories
We work with market leaders
IMPLEMENTATION stories
Event promotion of Goodvalley's Polish meat products
How to break the mold of standard tastings and show the true character of a brand? Our collaboration with Goodvalley is an example of how authentic activities—from “Hosts” at points of sale to special events—can effectively communicate brand values and build lasting relationships with customers.
This is a story of a transformation in approach to promotion – from individual tastings to comprehensive campaigns and events for business partners. We show how creativity combined with operational precision allows a brand to stand out from the competition. It is also an example of how to go from being a contractor to a strategic partner, jointly planning the next steps.
PROGRESS REQUIRING PRECISION
Project-tailored collaborative process
01
Needs analysis and brief
Together we define the business goals and target group.
02
Concept and plan
We create the concept, schedule and select formats.
03
Production and logistics
We prepare materials, team and infrastructure.
04
Implementation
We run the event with attention to every detail.
05
Reporting and recommendations
Photo/video documentation, figures, results and recommendations.
Ewelina Chmielewska
Field Marketing Account Director
FAQs
How soon can Cursor launch an experience marketing project?
Does Cursor also deal with creation?
Does Cursor offer a report on the effects of a marketing campaign?
Does Cursor organize only large mass events, or also smaller local actions?
Can Cursor prepare a dedicated event scenario for a selected target group?
GOALS
What are the main goals of experience marketing?
The main goal of experience marketing, also known as experiential marketing, is to build a strong emotional connection between the brand and the customer. Rather than focusing solely on the features of a product or service, this type of marketing strives to create memorable experiences that engage all of the customer's senses and linger long in the customer's memory.
This is the essence of experience marketing - the customer is not only to buy a product, but also to feel part of a larger story, mission or community. The impressions that a brand provides (promotional events, or event marketing, are used for this purpose) create positive emotions, and these translate into loyalty.
Since in today's information-saturated world, it is difficult to stand out with a product alone, our help in providing unique experiences allows a brand to differentiate itself from the competition and gain an edge. Our prepared experience marketing and customized promotional campaigns make the customer choose not only the product, but the whole environment and the unique experience that comes with it.
And positive experiences make customers more likely to return and become brand ambassadors. A satisfied customer who has experienced something unique is more likely to recommend the brand to their friends and family!
Our carefully planned experience marketing activities help shape positive brand image and perception. A brand that provides valuable and creative experiences is perceived as innovative and close to customers.
Effectiveness
What elements make up effective experience marketing?
There are many ways to attract customers, such as experience marketing, shopper marketing or consumer programs. Each of them uses different methods to succeed. At Cursor, we are very familiar with all of them, so you can be sure that every promotional campaign we prepare will bring positive results.
Our carefully designed strategy includes many key elements, such as:
- Sensorimotor and sensory - effective experiential marketing engages all five senses, starting with compelling visuals to the opportunity to taste or interact with the product;
- Personalization - promotional campaigns must be tailored to the recipients. A personalized approach, the ability to configure a product or receive a personalized gift makes the customer feel special;
- Consistency and authenticity - all activities, whether in-store promotions or online sales campaigns, must be consistent with the brand's image and values. Falsehood and lack of authenticity are immediately sensed by consumers and can destroy even the best-planned activities!
In summary - successful experiential marketing is an integrated strategy that combines sensory experience, interaction, personalization, authenticity and measurability to create a memorable story that the customer becomes a part of.