Event Marketing
Event marketing that engages and is memorable
Event marketing is strategic brand support at moments of contact with customers, combining emotions with the achievement of business goals. We design and implement events and promotional campaigns that attract attention, engage participants, and build lasting relationships with the brand.
We operate throughout Poland – from small meetings in offices and local picnics, through nationwide campaigns in retail chains, to servicing trade fairs and large industry events. Thanks to our own logistics and experienced team, we are ready to launch a project in as little as 48 hours.
Ewelina Chmielewska
Field Marketing Account Director
proven partner
25 years of experience in organizing events
For a quarter of a century, we have been supporting the biggest brands in Poland, combining creative ideas with precise operational implementation. Thanks to this, we perfectly understand both the specifics of consumer events and the requirements of large retail chains, as well as the FMCG, pharmaceutical, and technology industries.
SCALE of action
Hundreds of events a year across the country
We carry out both large nationwide campaigns and smaller, local initiatives. From intimate corporate events, through tastings and promotional campaigns in retail, to spectacular outdoor events and presence at the largest trade fairs and congresses – we are where your customers are.
speed of operation
Operational readiness in 48 hours
The market is changing dynamically, which is why our teams are prepared to act quickly. In express mode, we can start a project within 48 hours of receiving the brief, providing people, materials, and full technical support.
complexity
Comprehensive handling of events from A to Z
We handle the entire process: from creating the creative concept, through production of materials, logistics, and assembly, to event management and detailed reporting of results. This gives the client confidence that all elements of the campaign are consistent and professionally executed.
technologies
We use modern tools
We use proprietary systems such as MerchMobiler, MMOnline, and Power BI, which allow us to track project status and effectiveness in real time and view photographic documentation. This guarantees full control and ongoing access to results.
collaboration
Agility and flexibility
We treat each project individually. Regardless of whether you are organizing a promotional campaign at a single location or a nationwide roadshow, we ensure the appropriate scale of activities, flexibility in scenarios, and the ability to quickly modify the project at any stage.
SCOPE OF SERVICES
From intimate meetings to nationwide campaigns
We treat each event as a unique experience that is designed not only to attract attention, but most importantly to translate realistically into business results.
With a combination of creativity, know-how and in-house operational resources, we design and execute marketing actions - from the idea and logistics, to assembling materials and handling the team, to reporting the results. Whether it's a local event, a nationwide campaign or an outdoor action, we ensure image consistency and the highest standard of execution.
Dedicated events for employees and customers
We organize corporate events, team-building meetings, training sessions or local promotional events - always with an emphasis on quality service and consistency with the brand image.
Sampling and point-of-sale promotions
We carry out promotional actions and tastings in stores, drugstores, HoReCa outlets or gas stations, providing a properly trained team of promoters.
Attendance at partner events
We support brands during events organized by retail chains, trade fairs and ambient actions - taking care of attractive exposure and effective communication with consumers.
Trade fairs and congresses
We design and operate trade show booths and support organizers of industry events - from booth construction, to logistics, to full event services
Roadshow and promotional tours
We organize mobile event campaigns that reach many locations across the country. Through mobile zones, showrooms or food trucks, we enable direct contact with the brand and the presentation of products.
Creation and implementation of special actions
We provide comprehensive solutions - from the idea and creative designs, to the production of materials and scenographic elements, to the full service of outdoor, sports or family events.
success stories
We work with market leaders
event marketing
Event promotion of Goodvalley's Polish meat products
How to break the mold of standard tastings and show the true character of a brand? Our collaboration with Goodvalley is an example of how authentic activities—from “Hosts” at points of sale to special events—can effectively communicate brand values and build lasting relationships with customers.
This is a story of a transformation in approach to promotion – from individual tastings to comprehensive campaigns and events for business partners. We show how creativity combined with operational precision allows a brand to stand out from the competition. It is also an example of how to go from being a contractor to a strategic partner, jointly planning the next steps.
PROGRESS REQUIRING PRECISION
A proven collaborative process
01
Brief and needs analysis
We start with a conversation with the client - together we define the goals of the event, the target group and the expected results.
02
Planning and concept
We create an idea, a timeline and a detailed implementation plan. We select locations, channels and tools that best fit the brand strategy.
03
Production and logistics
We organize materials, POSM items, costumes and gadgets. With our own logistics base and fleet of vehicles, we have full control over preparation and transportation.
04
Event execution
We provide professional teams of hostesses, promoters and coordinators who take care of every detail - from handling VIP areas to conducting tastings to animations in the city space.
05
Reporting and recommendations
After the event, the client receives a detailed report with photo documentation, number of interactions, analysis of effects and optimization recommendations.
Ewelina Chmielewska
Field Marketing Account Director
FAQs
How much does it cost for Cursor to organize an event?
Does Cursor only organize large events?
How quickly is Cursor able to start implementing an event?
Do I have to provide my own promotional materials?
Can Cursor handle the entire event from concept to completion?
EVENT MARKETING
What is event marketing?
Although the name "event marketing" itself is a relatively new term, the history of event marketing goes back a long way. As far back as ancient times and later in the Middle Ages, the organization of events of a typically entertaining nature were also intended to sell goods and services, as it were, on the occasion of a larger gathering. More specifically - what does the term mean? What is event marketing?
It is a carefully thought-out promotional strategy aimed at consolidating a brand in the minds of the audience through participation in events that promote, inform and allow direct, active contact with the brand and its products and services. A promotional event brings the brand's activities closer to the public and allows them to get an idea of the novelties it offers.
Demonstrating event marketing in practice - examples of events that aim to benefit the brand and appear in wider awareness are:
- Internal events aimed at company employees, such as: team-building events, additional industry training, ceremonial celebration of important company events, anniversaries, achievements
- Online events - webinars, conferences and on line training, live's
- Event marketing in B2B - bussines to bussines: industry events, trade shows, exhibitions, conferences, webinars, networking events
- Event marketing B2C - business to consumer: sporting events, concerts, exhibitions, festivals, promotional activities, events designed to directly engage the consumer in order to arouse positive emotions associated with the brand and the feeling that the consumer is at the center of the events associated with the brand (so-called experience marketing)
- Promotional events related to environmental or social issues, focusing on charitable actions or on environmental activities. This type of event marketing in a company's strategy helps solidify the brand in the minds of the audience as responsible and acting for the good of the environment, people, etc.
- Territorial event marketing, involving the use of local events, concerts, festivals, festivals, regular events related to the arts, tourist attractions or even local cuisine to promote the city, village, region, local entrepreneurs, etc.
Event marketing in Poland is still a rapidly growing direction for companies. Among the most commonly organized events are trade fairs, conferences, training courses, as well as events that help strengthen the bonds between the company and the employee like team-building events, company galas, etc. Under this umbrella are many diverse activities that are so important in marketing a company.
Briefly answering the question of what is event marketing, we can say that it is the invention, planning and organization of events aimed at direct interaction of a potential customer with a brand, service and products. This is what we do with Cursor.
GOALS
What are the goals of holding promotional events?
Why is event marketing important in the strategy of a company that wants to achieve more in the market? Reaching more potential audiences is one of the most important goals for any company. Event marketing helps to achieve sales and branding objectives.
Event marketing goals are as follows:
- Increase sales of goods and services, even directly at the point of sale - shopper marketing or at events
- Establish the brand in the minds of more people
- Promotional campaigns in stores, or sales campaigns on the Internet, must attract new customers and remind regulars of themselves
- Building positive relationships within the company, such as through consumer programs
- Positive brand image in the mind of the recipient
- Introducing new products and services through presentations, exhibitions, promotions, tastings, sample giveaways, etc.
- Building relationships with customers
- Acquisition of sales leads
- Establish new and refresh existing business relationships
- The ability to get feedback directly from the customer through event marketing actions - a survey, an interview, a customer's expression of opinion on line can be helpful in identifying market needs
Examples of event marketing vary and so do the goals of the events, such as event marketing in a city to promote local attractions or event marketing related to events promoting environmentally friendly solutions - each event is different in nature and requires discernment.
EVENT MARKETING
What are the costs of organizing a marketing event?
The organization of promotional events requires a multi-stage activity and the involvement of appropriately qualified people. We take care of it comprehensively, starting with a creative idea for the course of events, cooperation with the right people - qualified consultants and sales specialists, hostesses and many other necessary employees are waiting for you.
We provide equipment, gadgets, organize the event from A to Z.
We know perfectly how to organize a promotional event to help you achieve your goals in the most effective way possible. Are you interested in event marketing? Cursor's offer is for you.
The cost of organization depends on many factors and requires prior consultation to determine a specific amount. Do not delay and bet on event marketing! The company will only gain from it, attracting new audiences! Contact us today!