Market Launch Services
First choice partner in entering the Polish market
We help global brands successfully enter the Polish market - from analysis and strategy preparation, to building sales channels and to full execution of field activities.
Responsible for each stage
From planning to execution, we take care of your brand’s market launch so you don’t have to worry about the details.
01
We advise on how to identify the market, choose channels and distribution partners in the Polish market
02
We implement and coordinate sales in retail outlets, retail chains and field channels nationwide
03
We hire and manage teams: promoters, merchandisers and sales representatives - under your brand
04
We manage the production and distribution of POS materials, logistics and execution of point-of-sale activities
05
We provide real-time data with the help of modern technology
trusted us
We work with the largest companies in the industry
our services
How do we introduce brands to the Polish market?
discover the market
Market analysis and regulatory compliance
Before a brand enters the Polish market, we assess its potential and minimize risks. We analyze categories, competitors, and sales channels, segment consumers, and support legal processes. This ensures that the brand’s launch is well-prepared and secure.
- Assessment of market potential
- Consumer profiling
- Legal advice
build visibility
Brand launch and market visibility
We build a strong brand presence from day one. We design POS materials and develop a communication strategy. We also support entry into retail chains, accelerating time-to-market.
- Brand and packaging alignment
- Designing sales materials
- Introduction to retail chains
- Communication strategy
expand Your Sales
Launching sales and field operations
We deliver real sales results across every channel. We build distribution, recruit and manage teams, organize promotions, and ensure in-store visibility. This way, your product is available and visible — 24/7.
- Building sales channels
- Enforcement at points of sale
- Sales teams
- Field activations
control the process
Operations and Logistics Management
Operationally, we take full responsibility — from logistics to real-time reporting. We manage POS materials, team routes, and campaign results, providing complete control and clear optimization recommendations.
- POS material management
- Real-time reporting
- Full operational control
- Monitoring of results
case studies
See how we helped brands conquer the Polish market
British American Tobacco - Brand Masters
Introduction of the GLO system to the Polish market
British American Tobacco entrusted us with sales support for the launch of their innovative GLO tobacco heating system. The campaign’s key objective was lead generation — attracting individuals interested in meeting an advisor and trying the device for free.
Due to strict legal restrictions on tobacco product communications, the project required not only precise organization but also creative channel selection. We leveraged our nationwide field structure, a dedicated team of advisors, and a specialized app for collecting contacts. The result was a long-term campaign across Poland’s 20 largest cities, which continues to support the growth of the GLO brand today.
Comprehensive retail service for Google in Poland
Since May 2024, Cursor has been responsible for merchandising and sales support for Google products in Media Expert and Play stores across Poland. Our role goes beyond ensuring consistent brand visibility in stores — we also create consumer experiences through dedicated sales promoters.
The project covers the full operational spectrum — from recruiting and managing teams of promoters and mobile merchandisers, to managing the vehicle fleet, producing marketing materials, and organizing special events. Thanks to this comprehensive approach, Google has gained a partner who ensures both high-quality in-store execution and a tangible impact on sales results.
- Sales promoters and mobile merchandisers present in key CE networks
- Full operational support: recruitment, team and fleet management
- Production of POS materials and organization of sales support events
Tchibo
Over 300 events organized in one year
In 2024, Tchibo decided to introduce the Eduscho brand — bold, purple, and truly standing out from the competition. Our task was not only to build brand awareness but also to ensure its visibility across major retail chains, special events, and urban spaces.
Throughout the year, we conducted thousands of tastings, executed hundreds of events and activations, and ran employer branding workshops that allowed consumers and partners to experience the brand firsthand. Our comprehensive approach — from planning and logistics to reporting — made Eduscho one of the most noticeable new entries in the coffee market.
why Cursor
Why Cursor is the ideal partner for your Polish Market Launch?
Together we define the course for progress
We implement large investments without prepayments
We have a financial background that allows us to implement large value projects without prepayments. We execute high-value projects without upfront payments — you pay only after the project is successfully completed.
We take on challenges that the competition can't handle
When you need to implement a project of enormous scale in an extremely short time, or when an unusual business challenge arises and you don't know where to turn - , we deliver results that others consider impossible. Even if it goes beyond the classic scope of services.
We act as a partner to global leaders, not just a contractor
Our 25 years of experience and market position allow us not only to execute orders, but also to constructively verify clients' assumptions and advise solutions that bring the best results. As a result, we achieve the industry’s highest customer satisfaction, boasting an NPS of 86.
We transform offline business through advanced online technologies
We combine traditional sales activities with innovative solutions: mobile applications, image recognition technology, advanced data analytics in Power BI or AI. While others stick to outdated methods, we bring advanced technology to the table.
We operate across the whole country. We have partners throughout Europe
Our field structure operates in every region of Poland. As part of the OEX Capital Group and a member of the international SSI Network of agencies, we provide quick access to complementary services and the ability to implement cross-border projects, taking responsibility for the entire process. Eliminating the need to coordinate with numerous partners
partnership
SSI Network — Bringing International Expertise to the Polish Market
We are part of a leading pan-European field marketing network with a strong presence in the consumer goods sector.
We deliver cross-market solutions that combine the excellence of a local agency with tailored centralized client support. This approach ensures maximum market results not only in Poland but also abroad, while maintaining the highest standards of execution and client service.
partnership
We are part of the OEX Capital Group
An ecosystem of 15 experienced companies supporting business growth — both offline and online. This allows our clients, when introducing products to the Polish market, to benefit from a complementary range of services: from sales support, through loyalty programs and e‑commerce logistics, to customer service (CX/BPO).
Number 1 in Sales Support Outsourcing
For 25 years, we’ve been shaping the sales success of global brands in Poland.
We’ve helped bring numerous global brands to the Polish market, from FMCG to consumer electronics — including the launch of Google Pixel phones. We run Poland’s largest sales promoter project, known as Brand Masters. We know how to ensure that a product doesn’t just reach the shelf, but starts selling. With our ready-made structure — field teams, logistics, and reporting systems — we can launch a project within weeks. For international companies, this is a major advantage: no time wasted, no need to build everything from scratch. They simply enter the market — with us.
Get a Project Quote
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FAQs
Why enter the Polish market right now?
How does Cursor support companies in entering the Polish market?
Can I count on local know-how and data?
How long does it take to enter the Polish market with Cursor?
What distinguishes Cursor from other outsourcing partners?
Who can Benefit from our Polish Market Entry Service?
Do you help both B2B and B2C brands?
Do you offer further support after you enter the market?
Is a long-term collaboration possible for brand development in Poland?
launch marki
Launching a brand on the Polish market - how to start?
Launching a brand on the Polish market is an exciting challenge for anyone, but also a process that requires extremely meticulous preparation. To minimize the risks and maximize the chances of success, it is worth taking advantage of our help. We will exponentially assist in the comprehensive development of the entry strategy.
Our services include an in-depth market analysis (including an understanding of trends and unique barriers to entry), as well as a precise definition of the target group and its expectations. A key element is the adaptation of the product/service itself and the business model to Polish legal, cultural and consumer realities.
wyzwania
Launching a new brand on the market - avoid mistakes
Launching a new brand on the market without the support of specialists will be a difficult task. Lack of proper preparation can undermine even the best idea. Many companies assume that their product is unique, omitting reliable research of competitors, target group and trends. Because of this, a brand can't answer precisely why a customer should choose it - and often that's why it has no chance of breaking through in the market.
Also, experience marketing done alone can do more harm than good. Visual chaos, the wrong tone of communication, a name that is difficult to remember - all of these make it difficult to build a consistent, credible image. Our company acts like a navigator who knows the map of the area and warns you of reefs. With our help you will avoid treacherous pitfalls!
Partnerstwo
Launching your company on the market - bet on an experienced partner
We specialize in supporting businesses to successfully enter the market. We offer comprehensive advice and practical support that minimizes risks and maximizes opportunities for success. We conduct detailed market research, identifying niches, potential threats and unique competitive advantages that your company can exploit.
But - mere presence in the market is not enough. You need a coherent and effective marketing strategy to reach customers and build brand awareness. Cursor will help you create an action plan including positioning, communication, selection of promotional channels (including sales promoters) and budget optimization.
By choosing Cursor, you gain not only knowledge, but also the confidence that every step of your debut is well thought out and based on proven strategies. Don't take risks - start your success with a partner who knows how to bring your company to the top!