What products are in greatest demand?

Launching a new product on the market and opening a store, whether stationary or online, should be preceded by proper consumer research. Why? They give you a chance to find out what products are in demand and whether selling a particular assortment is financially justifiable in the context of a specific target group.

What is the current market demand for products in 2022? What do we buy stationary, and what do we prefer to order online? What is actually in greatest demand in Poland?

What does product demand depend on in 2022?

Product demand is the business to be or not to be of your store or manufacturing company. However, you need to be aware that in practice the demand for products will vary depending on whether the store operates stationary or via the Internet. Over the Internet we are most likely to buy:

• clothes,
• footwear,
• cosmetics,
• books,
• food products.

The Internet is also the place where many people look for goods that are difficult to find in stationary stores. In stationary stores, in addition to everyday products, we like to choose clothing, footwear and those products that are worth looking at carefully before buying and seeking advice from staff before making a final decision.

If you are wondering what is in demand in the market, keep in mind that ultimately this question is strictly dependent on the target group you intend to target. Note that young people often shop online, while for older customers, shopping in traditional stores is still very popular.

What is in demand in Poland?

Demand for products in 2021 and 2022, in addition to necessities, in the Polish market primarily includes electronics in the broadest sense (smartphones, laptops, desktops, etc.), children's products, furniture and home decoration accessories, sporting goods, cosmetics, jewelry, clothing and footwear. Demand is also growing for organic foodstuffs and exotic food products from other countries. Demand for luxury products is also noticeable.

If you're analyzing product demand in 2021 and 2022 just to see what sold best and, based on that, determine your store's potential assortment or the nature of production, note that this approach can be a trap. The more popular a type of merchandise is, the more competition is likely to be. Do you have the resources to actually compete for the interest of potential customers? When considering which products are in the greatest demand, don't forget that market saturation is possible in their case, which means that it will probably be difficult for you to break through with your offer.

Which products are most in demand in Poland largely depends on current events. During the COVID-19 pandemic, consumers' needs and lifestyles changed, which did not go unnoticed in their purchasing decisions. What are the implications of this? The conclusion is simple - modern sales requires a certain amount of flexibility. If you want conversion in a stationary or online storeto be high enough, you need to sell goods that meet the needs of buyers, which are changing much faster today than in the past.

See also: what is experience marketing?

How to study the demand for products?

How to increase sales inan online store? By carefully selecting the assortment offered. To do this, you need to know not only consumer behavior patterns and know what factors are capable of inducing a potential customer to complete a transaction. It is crucial to check whether there is actually a demand for your goods in the market. However, you don't have to operate in the dark, based on random conversations with consumers. With your help come market research methods. Based on them, you will find out what products are in demand in Poland or abroad (depending on where the surveyed respondents will come from).

In this case, first of all, quantitative surveys are a good solution - relatively simple to conduct, they allow you to analyze the opinions of large groups of people that are representative of a specific population. Wanting to determine what is most in demand in the market, you can use surveys. Nowadays, the most common way to conduct surveys is via the Internet, but further popular is the CATI method, i.e. collecting data via a telephone conversation.

A properly constructed survey will allow you to find the answer to the question of how many of the people surveyed would be interested in buying your product. Surveying is a very good way to determine the demand for goods in Poland. Conducting surveys over the Internet has several key advantages:

• in this way you are to know the opinion of a large number of people and reach different target groups,
• You can create the survey in dedicated programs, which simplifies the implementation of the survey,
• A well-prepared survey will allow you to segment respondents more easily.

In other words, you will be able to determine what is in greatest demand in Poland, reported by specific target groups.

Remember that quantitative surveys are used when you want to draw conclusions about the population that the sample represents, based on the opinions of the survey sample. It is a good idea to outsource surveying to professional research centers.

Qualitative research, unlike quantitative research, focuses on understanding the motivations and mindsets of the people surveyed, so it can be applicable if your product is already finished, but before releasing it to the market you want to see if it meets consumer expectations and can actually succeed.