Mobile merchandising - how to further support sales?
- Knowledge base
In recent years, mobile merchandising has become increasingly popular. It has become an effective solution in a rapidly growing market with increasing customer needs. The main advantage of the mobile form of merchandising service is the great flexibility in the execution of the order. This is because the service technician is not permanently assigned to a specific point of sale and can complete tasks in several or even more than a dozen places during his working day.
In order to successfully implement a mobile merchandising service, it is necessary to focus on three aspects: needs, tools and experience.
The needs of the same client at different points can be quite different. From strictly merchandising activities in the area of correctness of shelf display, to installation activities in the area of installation of POS materials, to typical sales support and promotional areas.
In order to carry out such a wide range, tools are necessary: a company car and a mobile device with an installed system for dynamic work plan management and online reporting. It is thanks to them that it is possible for the mobile Merchandiser to get to the point quickly and efficiently meet sales targets.
On the other hand, in order to effectively use the tools and truly fulfill the needs of the client,experience is required . A mobile Merchandiser has extensive knowledge and extensive practice in a variety of merchandising and sales techniques. He provides physical support, but above all substantive support to the stationary Merchandiser and often effectively replaces the Client's Sales Representative during the vacancy period.
In addition to supporting the sales department, his tasks also include maintaining relationships with suppliers. In his work, he monitors and reports on the activities of competitors, submits ideas for activating additional product displays or promotional methods themselves. An experienced mobile merchandiser can flexibly adapt to the needs and expectations of specific customers.
As a result, an experienced Service Technician, with the help of appropriate tools, can perform as many as three services depending on the customer's needs:
Merchandising through:
- Organizing shelves, checking and correcting incorrect prices and descriptions,
- Control of the status of goods: quantity, assortment, expiration dates,
- Taking care of the proper display of contractual and promotional arrangements,
- Ensuring the continuous availability of goods,
- warehouse inventory management,
- return management,
- Customer equipment management (e.g., refrigeration, spectacular displays),
- Quantitative reporting (distribution, inventory levels),
- Quality reporting (photo documentation),
Sales Support:
- suggesting to traders changes in store organization,
- submitting ideas on merchandise display, promotional methods, pricing, etc...,
- supporting promotional areas,
- suggesting orders (already during the visit he informs the store manager and salesman about product shortages),
- monitoring the activities of competitors,
Substitution:
- In case of absence or vacancy of Customer Sales Representative
Undoubtedly, the launch of additional sales support such as mobile merchandising positively affects the work of the client's own sales team. Availability, mobility, experience support concentration and achievement of set goals, as well as maintaining high productivity and continuity of work.
Mobile Merchandising is an excellent solution for the diverse needs of clients. Both for those who require the assistance of a sales support specialist for permanent tasks, and those focusing on ad hoc activities that need to be implemented almost in real time and are ad hoc in nature.