Merchandising coordinator - who is he and how much does he earn?
- Knowledge base
Professional merchandising is a set of activities calculated to influence a customer's purchasing decision. Among them is the proper display of goods, cleaning up the area around the display and ensuring that the shelf is never empty. Who is a merchandiser? It is a person who performs these tasks, but at the same time plans the activities accordingly. In merchandising, it is also important to be involved in various promotional activities, or to display advertising materials, and to take care of their presence. The task of merchandisers is to make the shopping experience pleasant. To make the consumer feel encouraged and return to a particular retailer. In order for all this to be successful not on one shelf, but in the entire store, and preferably their chain, the position of merchandising coordinator is needed.
Who is the merchandising coordinator?
This is a high-level sales and merchandising specialist who is also coordinator of the entire team of merchandisers. The person hired for this position is responsible for implementing merchandising strategies for given product groups. He must coordinate the work of subordinate merchandisers and control their work. He is the person who takes responsibility for the result of the whole team. In order to be able to carry out his tasks effectively merchandising coordinator should have extensive experience in the industry and the necessary qualifications to properly evaluate the work done by the people lining the merchandise.
What exactly does a merchandising coordinator do?
This is certainly a person a large part of whose job is to travel around the area for which he is responsible. A regional merchandising coordinator often has under him not only a group of products, but sometimes even several brands in the territory of stores in a city or province. The area of activity of such merchandising specialist is therefore large, it can be even dozens of retail outlets. Tasks include the day-to-day control of the work of merchandisers, that is, to come to the place and visually assess the condition of the display. Then make an appropriate report. Merchandiser coordinator sometimes also leads the valuation of the work of the team.
How much does a merchandising coordinator earn?
The average earnings of a merchandising coordinator settle at 6 thousand zlotys gross. However, it should be remembered that to the valuation of individual coordinators counts experience, the ability to properly evaluate the work and the constant need for training in merchandising. This is a job that carries a lot of responsibility and requires sacrifices, but it can also give a lot of satisfaction. The earnings of a merchandising specialist usually also depend on the number of points that he has to take care of.
What does it take to become a good merchandising coordinator?
One of the basic conditions for working as a regional merchandising coordinator is to have a B driver's license. Without it, it is impossible to effectively evaluate the work of those responsible for putting merchandise on the shelves. Secondly, highly developed interpersonal skills are required. Merchandising Coordinator not only assesses the condition of the displays, but also communicates with the management of a particular retail outlet. He can negotiate the layout and placement of the various elements of the area in which the products of interest are placed. The merchandising team coordinator works with people, and this requires a particular ease in establishing and maintaining contacts.