Pharma & Beauty
Comprehensive sales support for the cosmetic and pharmaceutical industries
The cosmetics and pharmaceutical industry is a sector with unique requirements. It is not only sales that matter, but above all the quality of advice, the aesthetics of displays, and compliance with brand standards. That is why, at Cursor, we have been supporting market leaders such as Ziaja, Inglot, and Diagnostyka for years, offering comprehensive solutions: from sales and promotion teams to standards audits and brand ambassador recruitment.
Marta Dąbrowska
Senior Key Account Manager
offer
What do we offer for companies in the Pharma & Beauty sectors?
Brand representatives
Outsourcing of customer advisors and beauty consultants
We create and manage teams of consultants in drugstores, pharmacies, dermatological consultation points, and company stores. We care about the quality of service, sales levels, and product knowledge.
verification of standards
Mystery shopper and service standards audits
We conduct regular surveys of service quality, compliance with procedures, visual standards, and merchandising—including for Ziaja at 170 locations throughout Poland. Thanks to the MerchMobiler application, we provide full documentation and data analysis.
professional visibility
Merchandising and display control
We manage the visual aspect of sales – from shelf placement and POS materials to the execution of promotions and seasonal marketing campaigns.
Field marketing
Handling events, workshops and thematic consultations
Organizujemy akcje edukacyjne i promocyjne w aptekach, galeriach handlowych i punktach dermokonsultacyjnych – także z udziałem ekspertów (np. farmaceutów, dermatologów, wizażystów).
VERIFICATION OF STANDARDS
Open audit and branding of service points
In 2024, we conducted an audit of 1,022 collection points throughout Poland in just three weeks on behalf of Diagnostyka. We checked the appearance of the facilities, signage, patient amenities, and compliance with rebranding.
COMPETENSY BULDING
Staff training and competence development
We provide product, sales, and customer service training—both in-person and in microlearning format.
TEAM CURSOR
Pharmaceutical and cosmetic market leaders trust us
case study
Mystery shopper survey and evaluation of service standards in the "Ziaja for You" network
How to maintain the highest level of service in a network of over 160 company stores while continuously developing the skills of sales teams? In 2023, the Ziaja brand entrusted us with conducting regular mystery shopping surveys in “Ziaja dla Ciebie” stores. As a result, we have jointly created a process that not only allows us to monitor service standards, but also genuinely supports the development of consultants and builds positive customer experiences.
SPrawdzony partner
Why cooperate with Cursor?
Together, let's set the course for progress
Expert knowledge of the pharmaceutical and cosmetics industry
We know that details are key: from the compatibility of the consultant's appearance with the brandbook, to the subtlety of the advice, to the aesthetics of the display. That's why we offer tailor-made solutions for sensitive sectors.
Technology that supports quality
We document all our field activities in the MerchMobiler system. Customers receive instant data - photos, reports, evaluations, activity maps - and can monitor activities in real time.
Proven nationwide structure
We have a network of over 1,000 people nationwide - auditors, consultants, hostesses, merchandisers. We can start a project in any location within a few days.
Trust of market leaders
We have carried out projects for such recognized brands as Loreal, Ziaja, Inglot, Diagnostics, GSK, Pierre Fabre, Polpharma, Biofarm, among others - both one-time and long-term projects.
Transparency and speed of implementation
We started the audit of more than 1,000 Diagnostics locations within 8 days of reporting the need, and completed it in 3 weeks with full photo documentation.
Marta Dąbrowska
Senior Key Account Manager
FAQs
Can Cursor provide staff to pharmacies, drugstores and dermoconsulting outlets?
Does Cursor operate nationwide?
How does Cursor report on field activities?
How quickly can Cursor launch an audit project?
Do you provide training for staff at Cursor?
Can Cursor organize promotional events with specialists?
Do you Cursor short-term and long-term projects?