FMCG
Get an edge in retail
For over 25 years, Cursor has been helping manufacturers and distributors make an impact both on and off the shelf. We build high-performing sales teams, run engaging promotional campaigns, manage eye-catching product displays, and deliver real-time insights on your results. We offer comprehensive solutions — from launching a new product on the market, through ensuring its presence in retail points, to analyzing the effectiveness of all activities.
Tomasz Staszczuk
Group Account Director
offer
What services do we provide to the FMCG sector?
brand ambassandors
Sales Force and Product Consultant Outsourcing
We build and manage teams of sales representatives, promoters, and product consultants who actively support your brand’s sales across modern trade, traditional retail, and HoReCa. We handle recruitment, training, performance management, and provide detailed reporting on result
professional display
Merchandising and In-Store Display Management
We execute comprehensive promotional campaigns — from standard tastings and in-store activations to custom events featuring brand heroes or themed workshops. We provide hosts, promoters, campaign planning, and full logistical support.
FIELD marketing
Sampling, promotions and events
We provide professional display and installation of promotional materials in retail outlets and bank branches, ensuring visual consistency and full compliance with branding guidelines.
promotional materials
Distribution and installation of POSM
We provide end-to-end management of promotional materials — from storage and transportation to the installation of stands, shelves, and displays in retail outlets. We handle installations across Poland, including express service when needed.
standards verification
Audits and field control
We monitor the execution of your in-store activities by conducting display audits, product availability checks, promotional compliance reviews, and service standard assessments. Reports are available online, complete with photo documentation..
Inventory Management
POSM and Promotional Inventory Management
We manage POSM and display inventory, especially during pre-holiday periods or long weekends — when your team can take a break, we ensure everything stays organized in the field.
Successful Merchandising Case Studies
We work with the largest companies in the industry
Event marketing
Over 300 events organized in a year
In 2024, Tchibo decided to introduce the Eduscho brand — bold, purple, and truly standing out from the competition. Our task was not only to build brand awareness but also to ensure its visibility in major retail chains, special events, and urban spaces.
Throughout the year, we conducted thousands of tastings, organized hundreds of events and activations, and ran employer branding workshops that allowed consumers and partners to experience the brand firsthand. Our end-to-end service — from planning and logistics to reporting — helped make Eduscho one of the most noticeable new entries in the coffee market.
trusted partner
Why cooperate with Cursor?
Together, let's set the course for progress
We know the realities of retailing
We work with major chains and local outlets. We know how the store works, what works for the consumer and how to build brand visibility.
We execute thousands of campaigns annually
In 2024 alone, we carried out more than 300 promotional events, 17 sampling campaigns and 5,000 merchandising visits for clients in the FMCG sector.
We provide full logistics
From distribution centers, delivery fleet, to installation team and warehouses - we handle installations, campaigns and special campaigns from A to Z.
We operate according to market needs
We respond in up to 24 hours, scale teams on an ongoing basis, and adapt our operations to seasonality, pilots and regional differences.
We report in real time
MMOnline and MerchMobiler are our proprietary systems that give you insight into the effects of your actions here and now.
Tomasz Staszczuk
Group Account Director