Consumer electronics
Experienced partner for consumer electronics manufacturers
At Cursor, we have been supporting brands in the home appliances, consumer electronics, mobile, and audio sectors for over 10 years. We create dedicated teams of product advisors, manage product displays, organize promotional campaigns, and ensure products are placed in the right locations – in line with retailer guidelines and client expectations.
Robert Paćkowski
Account Director of CE Projects
dedicated offer for ce
Solutions we provide for Consumer Electronics brands
brand ambassadors
Customer advisors and sales promoters
We manage teams of consumer electronics promoters and advisors operating in retail stores, shopping malls, and other points of sale. We handle recruitment, onboarding, training, operational supervision, and HR administration. This allows manufacturers to gain flexibility and scalability without having to allocate their own HR resources.
Product Visibility
Merchandising and display management
We take care of product visibility across shelves and promotional displays, managing installations, POS material updates, and on-site reporting to ensure flawless execution.
STANDARDS VERIFICATION
Audits and quality assessments
We conduct display standards audits, verify compliance with planograms, and assess sales staff knowledge at retail locations. Thanks to our auditors, you gain full control over execution quality.
Event & Experience marketing
Events and product demonstrations
We create engaging in-store events and live product demonstrations where trained promoters present devices, interact with customers, and bring the brand experience to life. Our team can design and deliver fully equipped demo zones tailored to your brand.
Professional exposition
Distribution and installation of POSM
We deliver and install stands, displays, demo tables, platforms, and other promotional fixtures in full compliance with client and retailer requirements. Our own warehouse facilities and nationwide team of installers ensure speed, consistency, and precision across every project.
effective partnership
We work with the largest companies in the CE industry
sales support outsourcing
Long-term partnership in field operations
Babyliss is one of the most recognized home appliance brands, specializing in hair styling and hair removal. The client needed a trusted partner to manage events end-to-end — from trade shows and conferences to in-store promotions. During our collaboration, we handled logistics, booth design and construction, recruitment and training of consultants, as well as comprehensive sales and brand support activities.
The partnership covered both major industry events and daily in-store sales in electronics retailers, where consumers could try products firsthand. As a result, Babyliss gained increased visibility, an expert brand image, and measurable sales impact.
why team cursor?
Proven results that speak for themselves
Together, let's set the course for progress
We know the realities of selling consumer electronics
We work with top household, mobile, audio and smart home brands. We know what real work on the sales floor looks like and what the end customer expects.
We focus on the competence of advisors
Every promoter undergoes product and sales training. This builds a real competitive advantage for your brand.
We act in accordance with the guidelines of the chains
We know the standards and procedures of the largest retailers (Media Markt, RTV Euro AGD, Neonet, Media Expert, Komputronik and others).
We report in real time
We have proprietary reporting systems MMOnline and MerchMobiler. You see everything: attendance, sales results, images and quality data.
We serve customers across Poland
Our teams work in large cities and smaller towns. This allows your brand to be present where your customers shop.
Robert Paćkowski
Account Director of CE Projects
FAQs
What product categories does Cursor serve in the Consumer Electronics industry?
Does Cursor provide its own sales and promotional teams?
What is the process of training promoters at Cursor?
Is Cursor available throughout Poland?
How does Cursor report the results of its activities?
Is Cursor only involved in merchandising?