Event and sales support since 2015
Client
BaByliss is a brand that has for years combined innovative solutions with a professional image in the beauty and consumer electronics segments. Its products are present in homes and hair salons around the world, and local activations in Poland support the image of an expert in styling and grooming.
Creation and operation of mobile event stands
Design, production, transportation, assembly and disassembly of displays in shopping malls, during trade fairs and industry events.
Recruitment and training of consultants
Providing a team of stylists, dermoconsultants and medical students who conducted presentations, consultations and product tests in direct contact with clients.
Comprehensive logistics of materials
Preparation and delivery of event materials (graphics, POSM, educational materials), tailored to the brand image.
Educational and training support
Organizing conferences and webinars for employees from all over Poland and producing training videos to strengthen the competencies of sales teams.
Challenge
The dynamic beauty market requires brands not only to have attractive product offerings, but also engaging branding activities. BaByliss faced the challenge of planning and executing events and promotional activities that would naturally connect the world of the brand to the customer experience. BaByliss needed a partner that would provide:
- Work with an experienced, dedicated team, guaranteeing professional execution.
- Creative and attractive implementation of events, standing out from the competition.
- Comprehensive logistics and production support, enabling the client to focus on core business activities.
- Reduce the cost of organizing events while maintaining high quality and efficiency.
Solution
Cursor provided comprehensive support - from logistics and booth construction, to recruiting consultants and organizing online training. As a result, BaByliss was able to consistently develop its presence at key consumer touchpoints. OEX Cursor comprehensively supports BaByliss in organizing field campaigns:
- We organized conferences and trainings for employees from all over the country, supported by online tools - webinars and training videos.
- We provided full logistics, production of mobile stands, their transportation, assembly and disassembly.
- We realized design graphics and production of event materials tailored to the brand image.
- We hired and trained consultants (e.g., stylists, dermo-consultants, medical students) to present products, conduct consultations and generate sales.
Stage 1
Creation and preparation
- Development of the concept of event stands and POSM materials.
- Production of mobile, lightweight structures tailored to the brand image.
Stage 2
Logistics and event handling
-Transportation, assembly and disassembly of booths at shopping malls, trade shows and special events.
-Current handling of promotional and display materials.
Stage 3
Team of consultants and promoters
- Recruit and train stylists, dermoconsultants and hostesses.
- Conducting consultations with clients, presenting devices and providing sales support at consumer touch points.
Stage 4
Education and competence development
Organization of conferences and stationary trainings.
Online educational support: webinars and training videos for sales teams across Poland.
Result
Cooperation with BaByliss is an example of the synergy of creativity, logistics and dedicated staff. Thanks to our comprehensive activities, the brand successfully showed itself in key sales channels and events, strengthening its image as an expert in the styling market.
As part of the project implementation:
- Strengthen BaByliss ' expert brand image as professional and customer-friendly.
- Expanded the reach of communication - the brand visited numerous wedding fairs, events, electronic store chains.
- Consistent product presentation across a broad spectrum of consumer contacts.
- Strengthening the long-term value of the relationship - BaByliss remains a satisfied and loyal OEX Cursor customer.