Tell finalized the takeover of Cursor and Divante. The group is focusing on development related to multi-channel sales
After the take-over Tell will be the leading entity on the sales outsourcing market.
On 5 March 2015, Tell carried out the provisions of an agreement signed in November last year and took over 100% of Cursor’s and 51% of Divante’s shares for the total amount of PLN 23.1 million. These companies’ shares were contributed by OEX SA, which in return will take over the entire issue of the C series of shares of Tell SA intended for it, i.e. 25.8% of shares and 21.5% of votes in the increased capital of the company.
Cursor plans to focus on e-commerce logistics. In last November the company opened one of the biggest logistics centres in Poland dedicated to e-sales and marketing material management. Cursor’s customers include hundreds of companies representing the FMCG, financial, telecommunication, pharmaceutical, construction industries, etc.
“Together with Tell we intend to become the biggest service provider in the sales outsourcing area. In the last year we redefined and expanded our offer. Nowadays we provide services to a significant number of the biggest corporations operating in Poland and our cooperation with the majority of them is long-term. Customers who use Cursor’s services save from about a dozen to several dozen percent of their budgets. “Joining the Tell group will allow us to offer your clients an even broader range of solutions in the area of sales outsourcing and widely understood sales support”- said Artur Wojtaszek, the President of the Management Board of Cursor SA.
Divante is one of the leaders of innovative IT solutions for sales support.
The company has already completed several dozen large e-commerce projects for Polish and foreign customers. Divante cooperates with brands such us TIM S.A., Solar, Home&You , ING Bank Śląski, CDP.pl and Złote Wyprzedaże.
Tomasz Karwatka, the President of the Management Board of Divante lists multi-channel sales as one of the key sources of growth. “We intend to use the double-digit growth of the e-Commerce market and international sales as fuel for future development of Divante. Customers want to be serviced in a coherent manner, regardless of the sales channel. A website, mobile application, conversation with a consultant or a visit at a sales outlet – all these channels should exchange information on the customer and the offer. In order to meet our customers’ expectations we are implementing systems that combine e-commerce, CRM (Customer Relationship Management) and PIM services, which allow us to manage information on the offer in one location and to distribute it to all channels” – says the President of Divante Tomasz Karwatka.