Press Office

Thursday, December 3, 2015

Cursor supports the organisation of BaByliss events

Cursor has been involved in providing technical support for events arranged by the BaByliss brand. The collaboration includes such events as Wedding Dress Race, Wedding Fair and the Christmas Moustache Fair.

Collaboration with BaByliss makes Cursor responsible for graphic designs and production of event stands as well as workstations for stylists collaborating with the brand. The company also provides comprehensive logistics service, including assembly and dismantling of materials.

Events enable us to contact our existing and prospective customers directly. We take great care to make BaByliss zones appealing to our users, which is why we decided to cooperate with a company that boasts experience in similar projects, said Marta Liskiewicz, Marketing Specialist at Babyliss Polska Sp. z o.o.

The stands designed by Cursor are innovative in their form and ensure comfort to the users who want to try BaByliss products. All the elements were made of lightweight materials, which enabled to optimise their logistic handling.

BaByliss stand designed by Cursor

BaByliss stand designed by Cursor

Cursor boasts more than 15 years of experience in comprehensive event handling, enabling to reach external and internal clients with a product or service. The company implements both image-building and retail campaigns.

We offer our clients comprehensive organisation of any type of events, including conferences, picnics, exhibitions, team-building meetings and sports events. We provide the concept, find relevant facilities, ensure equipment and catering as well as comprehensive logistic services, said Łukasz Kołodziejski, Field Marketing Regional Director at Cursor SA.

BaByliss has been operating on the hair care and styling market. In BaByliss zones arranged at events targeted at women, participants can learn about new products as well as their benefits and properties. Ladies can also ask a hair expert for advice and experiment with their hairstyle using BaByliss branded products.


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