Cursor supports the 40th anniversary of VisolVit brand
Cursor organises a series of educational events to commemorate the 40th anniversary of VisolVit brand. Activities to promote healthy lifestyle will be targeted to 5,000 children attending kindergartens throughout Poland.
As part of cooperation with Angelini Pharma Poland, the distributor of VisolVit vitamins, Cursor developed a complete concept of activities to support the brand’s jubilee. The company is responsible for comprehensive arrangement of the events, communication and development of promotional materials.
Attendees of the meetings organised by Cursor will enjoy a series of animations which combine fun and education. Parents of kindergarten pupils are welcome to participate in workshops carried out by paediatricians. The main theme for meetings with parents is the issue of vitamin deficiency, supplementation and appropriate nutrition.
“The programme of the events was developed to engage the youngest participants and at the same to familiarise them with information on healthy lifestyle. We invited professionals to cooperate with us – doctors and physical therapists,” says Agnieszka Belusiak, Account Director of the Field Marketing Department at Cursor.
As part of cooperation with Angelini Pharma Poland, Cursor was responsible for recruiting kindergartens for the meetings as well as for production and logistics of POS materials. Cursor was also responsible for hiring and training promotional staff to provide support at the events.
The series of meetings for VisolVit will be carried out by Cursor until 19 June 2015. The campaign will be organised in 11 cities: Warsaw, Gdańsk, Lublin, Poznań, Rzeszów, Katowice, Cracow, Łódź, Białystok, Wrocław and Bydgoszcz.