Cursor organises a campaign for the Nałęczowianka brand for the second time
For the second consecutive year, the Cursor company belonging to the Outsourcing Experts Group implements the project Nałęczowianka Towns (Polish: “Miasteczka Nałęczowianka”) during the international bicycle race. Stationary training bicycle, sports competition on a PlayStation – the campaign organised by the Cursor company for the producer of mineral water includes comprehensive event service of Tour de Pologne.
Cursor specializes in the design and implementation of complex sales and promotional processes as well as in logistics of marketing materials. The campaign organised by Cursor for Nałeczowianka as part of the Tour de Pologne race includes the organisation and service of promotional activities in Nałęczowianka Towns, which will be created at the finishing line of each of the seven stages of the race. The activities will be carried out along the whole route from 10th to 16th July 2012.
Under the agreement with the Nestle Waters company Cursor will be responsible for the management and installation of advertising and exhibition elements as well as the maintenance and operation of promotional equipment. A 50-person strong technical team of the Cursor company will deploy 27 pneumatic figures along the route of the race and in Nałęczowianka Towns: huge advertising balloons, four-metre bottles, gates and tents. The OEX Group company will also carry out a water sampling campaign. In total, more than 50 000 bottles of Nałęczowianka Sport will be provided for distribution. Hostesses – activity organisers, specially assigned by the Cursor company, will organise competitions and games for cycling fans. Fans of the race will have a chance, among others, to use stationary training bicycles and try their mettle on a Playstation, for example in Cyberbike 2, the first video game in the world using a life-sized training bicycle as a motion controller. What’s more, the Cursor company will also take care of the lease, branding and management of the fleet of vehicles which will form an advertising column in front of the peloton of Tour de Pologne.
Nałęczowianka Towns are one of the few elements of the advertising campaign organised as part of Tour de Pologne by the Cursor company belonging to the OEX Group.
”The Cursor company’s many years of experience in the area of the outsourcing of marketing, logistic and sales support materials really proves its worth during projects this large. Tour de Pologne is one of the biggest and most prestigious sports events in Poland. We are delighted that we can be its part once more. We will do all we can to ensure that this year’s edition of the race is great fun for all fans, just like the last one”, says Artur Wojtaszek, President of the Management Board of Cursor S.A.
During Tour de Pologne last year, Cursor also serviced the Nałęczowianka brand in the scope of promotional activities. During 7 days, Nałęczowianka Towns were visited by approximately 68 thousand people and 2 thousand race fans took part in competitions and promotional activities organised by the Cursor company.